In the past, we’ve written about the importance of having an email newsletter for your brand or business. Building the list is a big part of your direct marketing... Read more
According to Gartner Research, “When it comes to making a purchase, 64% of people find customer experience more important than price.” So, how can we best enhance that experience?... Read more
Are you a business owner or entrepreneur with a product or commodity to market? Do you know the basic strategies for marketing? Let us introduce you to the Marketing Mix,... Read more
Branding and brand management are key components of marketing goods and services. The success of your product relies heavily on innovative branding and vigilant brand management. New or reinvented... Read more
