Storytelling is the oldest form of entertainment, popularized by Homer and the ancient Greeks. Whether it be a true story or fantasy, people then and now love to hear... Read more
As Biden prepares for inauguration in a couple weeks, we are preparing for business changes. Right now, the marketing industry is still holding out on the next move until... Read more
Following business influencers and successful people on Instagram and LinkedIn can help boost your professional drive. You can also pick up some helpful advice- after all, they must know... Read more
Research goes into almost everything your brand or organization does. Well… it should. Research can seem overwhelming and time-consuming. Yet, it can have big payoffs in the long run.... Read more
One of the most basic pieces of public relations is the press release. It is a document that is crucial with the PR industry. However, not everything in your... Read more
In the COVID era, many events have been adapted to online versions. These events have included ACL, Ballet Austin’s “The Nutcracker”, and charity balls. Reaching an audience in a... Read more
These days, social media is a part of everyday life. Social media is an effective way to build and maintain relationships with audiences. However, there’s a method to the... Read more
The digital world is ever-changing. With new technology, social platforms and data collection methods, it looks a little different every day. The same goes for online and social media... Read more
As with all marketing tactics, you have to be sure that your efforts reflect your brand and speak to your desired audience. Pinterest can give you more exposure if... Read more
Over the years, Instagram has changed the way that their algorithm works. It started as chronological, where you saw the latest posts first, and now it has evolved into... Read more
