Research goes into almost everything your brand or organization does. Well… it should. Research can seem overwhelming and time-consuming. Yet, it can have big payoffs in the long run.... Read more
One of the most basic pieces of public relations is the press release. It is a document that is crucial with the PR industry. However, not everything in your... Read more
In the COVID era, many events have been adapted to online versions. These events have included ACL, Ballet Austin’s “The Nutcracker”, and charity balls. Reaching an audience in a... Read more
These days, social media is a part of everyday life. Social media is an effective way to build and maintain relationships with audiences. However, there’s a method to the... Read more
The digital world is ever-changing. With new technology, social platforms and data collection methods, it looks a little different every day. The same goes for online and social media... Read more
As with all marketing tactics, you have to be sure that your efforts reflect your brand and speak to your desired audience. Pinterest can give you more exposure if... Read more
Over the years, Instagram has changed the way that their algorithm works. It started as chronological, where you saw the latest posts first, and now it has evolved into... Read more
For being the youngest generation, Gen Z seems to make the news a lot. Gen Z is a force to be reckoned with on many fronts: social, political, economic.... Read more
There are many different apps and services to communicate with others via message. However, the telephone continues to be something that we all use, especially in business. The downside... Read more
You may notice that when you go to a website, a pop-up window will ask if you will allow “cookies”. To then which you accept, or decline. Internet cookies... Read more
