We had the extreme pleasure of having Steve Taylor, a talented Copywriter and Creative, pay us a visit at our headquarters in Austin this week. Founder of The Great Agency Adventure, Steve used the power of the internet to embark on a 14 month journey across North America, working for a different agency each month, and documenting his experiences. We found his project very intriguing and sat him down for a few questions:
What brought about that idea?
Honestly, it came about through random, unrelated conversations, I was having with some industry friends. I was living and working in NYC and then had to move home for some family business. Once that got settled, I wasn’t sure where to go next—did I stay in Cleveland or head back to New York? On top of that, I was having these chats with people and I noticed that most were either unhappy with where they lived or couldn’t stand where they worked. And these are people who haven’t done much travels, so they weren’t really sure if they’d be happier anywhere else. It kind of grew out of that, because I wanted to open some eyes to the fact that there are highly creative agencies in great cities all over this country. It’s all about finding the right fit for you as an individual.
How has the trip been going so far?
So far, it’s been pretty great. I’ve had some ups and downs, but that’s to be expected. There were some cities I didn’t enjoy very much and others that I’d love to visit again real soon.
How are you liking Austin?
Austin is great. It’s so different from any of the other places I’ve visited so far. Things out here are just—I’m not sure how to describe it—edgy, perhaps? Nothing out here really has a polish to it. Everyone’s just doing their own thing and building this place as they go. It’s pretty interesting. That and everyone out here loves to drink and party; most cities have pockets of that, but this town seems like one big college campus to me.
Where can people follow along on the remainder of your journey?
Well, the project site is www.thegreatagencyadventure.com. And you can find me on Twitter and Instagram at @zombieparmesan. There’s also a Facebook page too. I’m trying to spread the word everywhere and anywhere.
Steve also informed us about a great new social platform, Postano, which has sponsored many events during his travels. Postano provides aggregation, monitoring, curation, visualization, and analytics, while integrating all social networks and organizing hashtag campaigns into one content stream on a unified dashboard – neat! I think we’ll find a use for the platform here at Appspire.
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- On September 11, 2014