The Importance of Email Marketing

Email marketing or sending out a monthly newsletter for your business may seem old school. But to tell you the truth, it is still one of the most effective ways to market your business. More importantly, it is the best way to directly communicate with your customers.

Cost-Effective

Email marketing is incredibly cost-effective. It is even more so than social media. While social media is free, these days you have to pay for your ads to even show up in your followers feeds. With email marketing, you wind up in your subscriber’s inbox free of charge. There are paid email service provider options out there too. But if you’re just starting out, you can easily obtain one for your business at no cost, like MailChimp. Not only is the price tag right, but the return on investment is higher than most other platforms such as GoogleAds, social media, etc.

Customizable

While being a cheap alternative to most types of marketing it is proven to be the most direct way to communicate with your customers. Your emails can be personalized in the very first words, “Dear Betty” instead of “Dear Subscriber”. You can even tailor your email lists to your subscriber’s interest. Depending on your email service provider you use, some will let you send out lists based on their past purchases or site clicks.

These are just the tip of the iceberg as far as the value of email marketing. We will be posting more on the value of this type of outreach soon.

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