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Tips on Creating Good Media Relations

One of the most fundamental aspects of business is networking. After all, it’s not always about what you know, but who you know. Creating good media relations can encourage your audience to pursue your products/services. Or, you could meet influential people who can help you grow professionally. And, you could learn from those you connect with. Here’s the scoop on how to create solid connections in media, such as LinkedIn and on your website.

 

Media Relations

Aside from keeping your profiles and website updated and clean, there are other ways you can make an impression on your followers. Interacting with your followers regularly will 1) reassure them there is an actual human running the show and 2) give them more insight into who you are. Also, a successful business owner who may run across your page may be impressed by your servitude.

Good media impressions can apply to followers, coworkers, and family/friends, and those you look up to. LinkedIn, Facebook, Instagram, and Twitter are the best ways to connect. You can reach out to others to let them know how they got your attention, or ask for advice/feedback. Or, make it easy for people to talk to you. Have your e-mail, inbox, and contact form easily available. Assure quick but thoughtful responses. One thing that deters communication is feeling like words are going into an empty void. Make sure you acknowledge everyone’s comments.

Be yourself! Now that a percentage of our lives are online, diversity is nice. Long gone are the days where we have to be robotic and all professionals seem to have the same boring eat, work, sleep life. Let your personality shine through so you attract like-minded individuals. At the same time, be flexible and make everyone feel welcome on your site/profile.

 

The more you build your network, the more followers you will gain. Thus, your connections can guarantee your reliability and business quality. Connecting with people online is different than in-person interaction. But, it can still hold the same quality of connection. Sending a quick “thinking of you” can go a long way! And remember, always be courteous even if you disagree.

 

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