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At this point, you most likely have accounts for your business or app on the major social media channels: Facebook, Instagram, and Twitter. Running a business is time-consuming between meetings, day to day tasks, and even posting to social media. If you don’t have someone in house or aren’t hiring someone to take care of it, posting can sometimes fall to the wayside, which can end up hurting your marketing efforts. There are social media management tools out there that can help you and your marketing efforts.
Of all the management tools out there, Hootsuite is the most well-known social media management tool. If price is your main concern, Hootsuite is the way to go as far as bang for your buck. It offers post scheduling, analytics, ad campaigns, and more. It’s a great way to get started.
Buffer is simple and incredibly easy to use, not to mention, visually appealing. You can post to all the same profiles as Hootsuite but that being said, Buffer is a little bit more of a stripped down model than Hootsuite, hence the wallet-friendly price. Its features list is shorter and focuses more on post scheduling than anything else.
|Small Business||$99||6||25||2,000 posts|
|Medium Business||$199||11||50||2,000 posts|
If you are looking for the Cadillac of social media management tools, look no further. Agorapulse, while not as well known as some of the other management tools, Agorapulse has incredible analytics as well as the ability for you to track your competitors’ social media as well! It has all the bells and whistles for you and your business.
If you are unsure what social media management tool is best for you, don’t worry! All of these sites have an option for a free trial and wonderful customer service to help along the way. Happy posting!
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