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Updating Your Website: How-to and Tips

Your website is your brand’s landing page. It is where you can share extensive information about your brand that is not so easily shared on social media. Thinking of making some improvements and updating your website? Here are a few ways to make your website stand out.

SEO

Search Engine Optimization, or SEO, is a vital part of ensuring that new and existing followers of your brand find your website. The best way to optimize your website for search is to use keywords. A good way to include these is to embed them in your titles or headings, so the search engine recognizes those as being important. Linking to other sites or other pages on your site can also help, as it creates a “link network” that will raise your website in the search rankings. If you are interested in learning more about how Google comes up with search results, you can visit the Google Search site.

Website Design

Websites that look like they haven’t been updated since the 90’s could easily get passed over. Your homepage design should catch and hold the attention of the visitor. When updating your website, make sure it’s up to modern standards. Stay away from cluttering the page and opt for brief writing, white space, and captivating photographs or graphics. Keep a professional and informative synopsis about your brand at the top of the page so that users don’t have to scroll to understand who or what you are. Your website is a representation of your brand and should always reflect that in the design tone and colors.

Readability

If your website has good readability, it simply means that it is easy to read and understand. Readability can be affected by the copy itself and the way it is presented. You want to ensure that your copy is concise. It is best to break up the large chunks of copy into smaller pieces or bullet points. Also, keep your language simple enough for high school students to understand it. For the presentation, have your titles and headings stand out by making them bold or increase font size. This will help with guidance. Additionally, websites with high contrast in background and font colors have much better readability and will provide a better experience for your user.

Navigation

A frustrating thing that can happen when visiting a new website is struggling to find what you are looking for. Update your website’s navigation to make it easy for visitors to follow. Whether you opt for a horizontal or vertical menu, make sure that it is easy to find and the sections and subsections are clearly labeled. If you wind up with long pages for users to scroll down, add a “back to top” button to easily re-orient users.

Updating your website can seem like a big project to tackle. But with these tips, you should be on your way to an improved website in no time!

 

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