On September 12, 2018, Apple held its annual Keynote Event at the Apple Park Steve Jobs Theater in Cupertino, California. The highly anticipated Keynote featured upcoming product announcements from the likes of company CEO Tim Cook and Basketball Hall of Fame inductee Steve Nash. The 2018 event introduced the new iPhone XR, iPhone XS, and iPhone XS Max, and the Apple Watch Series 4.
The new iPhone XR boasts a new 6.1” liquid retina display; it is both the largest LCD ever on an iPhone and the most advanced in the industry. Additionally, the new external finishes make this stunning piece of tech both water and dust resistant. Other specs include wireless charging, a faster, more accurate Face ID system, Apple’s newest A12 Bionic Processor Chip, 12 megapixel rear camera that features smart HDR and Portrait Mode with Depth Control, and the best battery life of all of the company’s new iPhones.
Prices start at $749 for 64GB, $799 for 128 GB, and $899 for 256GB
The iPhone XS features many of the same specs as the iPhone XR, such as the advanced Face ID system, the same A12 Bionic Processor Chip, and 12 megapixel rear camera. However, this phone has a 512GB storage capability, Apple’s largest yet. The iPhone XS Max, which is identical to the iPhone XS in everything but size, has the largest OLED display ever on an Apple iPhone at a stunning 6.5”.
Prices for the iPhone XS start at $999 for 64GB, $1,149 for 256GB, and $1,349 for 512GB
Prices for the iPhone XS Max start at $1,099 for 64GB, $1,249 for 256GB, and $1,449 for 512GB
The latest installment in this series features a display of 44mm, compared to the previous 42mm display, making it the largest Apple Watch yet. Furthermore, this product includes an electrocardiogram (EKG), the first ever over-the-counter product to do so. Though the battery life will remain the same (eighteen hours per day on a single charge, or about two days of usage for the average person), the new Watch is thinner and features a new watch face.
Prices start at $399 for the GPS version of the Watch, and $499 for the GPS + LTE version
some genuinely interesting information, well written and broadly speaking user friendly.
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