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Mobile Marketing: A Look At In-App Advertising

Mobile Marketing: A Look At In-App Advertising


Mobile marketing is the critical and transformative area within the digital advertising world. In addition to one of the most effective ways to reach your audience and build relationships with them. In fact, mobile advertising spending is anticipated to reach $446.14 billion by the end of 2023. Reinforcing the confidence that brands have in the effectiveness of mobile advertising.

The two most prominent mobile marketing methods are in-app and web advertising. In the new age of marketing, both are necessary to keep pace with the competition. However, in-app advertising consistently emerges as the superior option for marketers. The in-app purchase market is expected to grow at a CAGR of 20.8% in the 2023-2028 period and forecast to reach $284 billion by 2026.

The decision to go with in-app advertising or web advertising is complex. With this in mind, here are some things to consider when making this decision for your business.

What’s In-App Advertising?

In-app advertising is a type of marketing campaign created for and implemented within a mobile app. App developers and companies use in-app advertising as a marketing and revenue approach where marketers provide advertisements through their apps in exchange for payment. Ad networks deliver these in-app advertisements once developers and advertisers reach an agreement through programmatic ad buying.

Developers select from a variety of ad types to monetize their app. These ads are available in a variety of styles and layouts to fit the viewable space. These include native adverts, interstitial display ads, rewarded videos, in-app display ads, etc.

Benefits of In-App

Instant, Personalized Communication

In-app marketing has become one of the most effective ways to build stronger relationships with your audience by allowing them to engage with your brand in interesting and creative ways. For instance, personalized content based on their preferences and location. Increased user interaction makes your brand more trustworthy, and that is a critical aspect of developing emotional connections with customers.

For a perfect example, Spotify released a new feature on Wednesday, January 4, 2022, which allows users to save their favorite songs in a time capsule.

More Engagement

Everyone knows exactly where their phone. In fact, I bet you just check right now. Higher engagement rates are a result of more mobile apps being available. According to a recent survey, users are increasingly likely to spend more time on their smartphones and are twice as likely to like and share content from their phones than from their desktops. Additionally, smaller screen ads draw more attention and thereby boost engagement and ad viewability.

Fewer Ad Blocks, More Opportunities for Monetization

In our industry, ad blockers are the bane of our existence. But rejoice marketers and creatives. If you run display ads, banners, video advertisements, etc., there are very few ad blockers available for mobile apps.



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