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Research goes into almost everything your brand or organization does. Well… it should. Research can seem overwhelming and time-consuming. Yet, it can have big payoffs in the long run. Here’s a rundown of how research can help you.
Many times when we hear “research,” we think of numbers and algorithms. While those tend to be essential parts, good research goes deeper and analyzes those numbers. There are many different types of research and different ways to gather it.
Research falls into either primary or secondary research. Secondary research is the most common and is pre-existing research. This can be research on the audience or market done by others. Examples include databases on consumers, data collected by libraries, or government databases. Secondary research can be helpful because the work has been done and usually on a large scale.
Primary research is conducting research for a specific need. Doing research specific to your brand’s needs and done by your brand is primary. Primary research comes in the form of qualitative research, syndicated services, and sales results. Specific examples include focus groups, test markets, ad recall tests, and internal sales data.
The numbers in research data represent people. Research methods and data should be handled ethically. When used correctly, it can help through all stages of a brand or product. Analyzing that data and catering to the audience it represents will help you stay on top. If you’re in need of some research help, contact Appspire.me and we’ll put our expertise to work!