2020 was a rough year, but while people were locked inside they created a wealth of entertainment available through social media platforms—especially TikTok and Instagram’s new feature, IG Reels.
In September of 2020, Nathan Apodaca—better known as 420doggface208 on TikTok—was viewed more than 12 million times singing along to Fleetwood Mac’s “Dreams” while riding a skateboard and drinking a bottle of cranberry juice. If imitation is the highest form of flattery—as Ralph Waldo Emerson famously claimed—Apodaca has reason to be flattered. Stevie Nicks herself joined the platform to create a spoof of the video.
TikTok is also home to the insanely cute dog Jiff Pom, who has more than 21 million followers. In April of 2020, with the world under lockdown and looking for a distraction, this video of Jiff Pom jumping over rolls of toilet paper got over 500,000 views.
TikTok is famous for its youthful users and dance challenges, and the videos in this niche are nearly inexhaustible. But Cale Brownn stands out for his comical dance routines, which often employ multiples of himself in cowboy boots. While he has a robust Instagram account of impressive professional work, he is perhaps more famous for his dance to the song “Rasputin” on TikTok.
If you think dance videos are just for teenagers on TikTok, Isabella Boylston may change your mind. The principal dancer with American Ballet Theater posts IG Reels that cover the gamut from physically impressive to silly. In October, actress Jennifer Garner joined Boylston virtually to compare their carved pumpkins for Halloween in one of the dancer’s Reels.
Freelance make-up artist Iris Beilin is another Instagram sensation. She creates fun tutorials for her 700K+ followers through the platform and on Youtube. In one video from November Beilin styles herself after the Mexican singer-songwriter and actress Gloria Trevi. In July, 400,000 people watched the make-up artist cut a mango. That’s draw.
People watch these videos for more than just make-up tips. Sometimes the videos share information about… making videos. Last summer, stop-motion animator Kevin Parry shared a clip of himself turning into a pile of balloons. His “How I Made This” video just a few days later proved just as compelling. Through humor, education, and entertainment, TikTok and IG Reels both offer new ways to engage with your audience—or to develop a new one. If you have any TikToks or IG Reels to share with us, please feel free to do so.