Storytelling is the oldest form of entertainment, popularized by Homer and the ancient Greeks. Whether it be a true story or fantasy, people then and now love to hear a good tale. Not only is storytelling good for entertainment, but it also has marketing power.
Simply put, storytelling draws an audience. If you want people to be interested in your products or services, first they have to have an interest in you. Thus, by telling your story, you build relationships with your clients. When people feel like they know you, they know your services. It’s an important foundation of trust. Therefore, your customers feel more comfortable spending their money. Specifically, their money is going to a good cause rather than to another corporation. For example: when you go to a local restaurant and read about their history on their menu. One, now your meal feels more personal, and two, you know exactly what kind of business you are supporting.
On that note, running a blog is a great way to secure a fan base. Some insight into your daily life can inspire others. Talk about your day, your dreams, or even make up a story and post segments bit at a time. Much like 1,001 Nights, leave a clifhanger at the end to keep people coming back for more.
Alternatively, telling another’s inspiring story can be great, too. We often refer back to great leaders and their stories. Let your network know who you draw your ideas from by integrating your personal heroes into your storytelling. Also, story telling hints at your intelligence. And when you know a story that some one else knows, you’ve automatically made a new connection. Here’s a tip: seek out a story every day. As professionals, we learn every day. Stories can do just that.
In the digital age, bring a personal touch to your marketing practices by telling your story. Or inspire others and pay homage to your favorite leaders by integrating their story in with yourself and your services. People love a good story- we would love to hear yours in the comments!